The best decisions arise from intuition. One July afternoon, we stumbled upon Auca Design’s Facebook page by chance. After a quick glance at her portfolio, we decided to reach out: we needed a logo, and Aurora’s style seemed just right for us.
However, even the best intuition needs to be nurtured and developed. So, we shared a bit about ourselves with Auca: who we are, what we do, and how we do it. It was quite intriguing, for once, to be on the other side of the story, as we usually are the listeners. After several attempts, studies, and experiments, our intuition bore fruit: a clothespin, a “2” and a “1” merged into a pencil stroke, and just like that, our logo was born!
2become1 represents passion and beauty coming together in unexpected ways. It’s the love that binds and unites even amidst differences. After all, our story emerged from the blending of two distinct human and professional journeys. Kudos to Auca for expertly “reading” our thoughts and crafting this logo, symbolizing the wonderful starting point of our adventure. If you want to see how she did it, check out the video below!